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Solutions & Services: Speaker Bureau
Ephikacy has a deep appreciation for the needs of pharmaceutical companies, as well as the time-famished Speaker Bureau member. KOL’s are increasingly pulled in various directions by a variety of groups, including agency partners, sales, marketing and Medical Affairs – to say nothing of competing brands and their partners – so it’s more crucial than ever to ensure your communication with KOL’s is smart, streamlined and effective.
Ephikacy helps brand teams create and coordinate innovative, efficient communications to their KOL’s. From Speaker Bureau Branding, Recruitment and Communications that stand out in the sea of information, to custom Speaker Portals for one-stop servicing, and Audience Registration & Tracking, Ephikacy solutions enhance the experience for the KOL, and for your brand.
In addition, we employ “intelligent” systems to capture information and feedback during all phases of KOL interactions and analyze it, providing deep insights into KOL preferences, utilization & performance. With this system, brand teams finally have insights into the behavior, preferences, performance and utilization of their Speaker Bureau members across all channels.
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Additional Solutions & Services
Consumers
There is a significant shift taking place in DTC marketing where
education is replacing promotion. DTC communications need to
give patients/influencers the information they need to know in
order to see a positive outcome. Read on
Field Sales Force
Pharmaceutical sales rep's face daunting challenges as the current
sales model is under significant pressure. Sales/marketing costs
have reached all time high levels with SG&A of 25–40% of
total sales, roughly twice as high as R&D. Pharma Sales forces
have tripled in 10 years, with only 30% more calls. Events are
up 400%, DTC up 900% in the last decade, but despite sharply
rising prices, ROI is declining. Read on
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