According to a recent survey of the American Academy of Family Physicians (AAFP), most doctors are so busy that they spend only about two minutes of each visit on patient education. Meanwhile, consumers and HCP’s alike are asking for more education and less promotion from their medical providers, while delegates at the most recent AAFP conference overwhelmingly indicated that their top request for sales representatives is responsible and accurate patient materials. Furthermore, DTC ads don't often teach consumers how to tackle their health issues, what benefits and concerns might be and how to self-evaluate and engage in a meaningful dialogue with their physician.

It’s clear there’s a need for more patient education, and Ephikacy can help with a unique portfolio of highly effective, interactive patient-focused programs to help facilitate dialogue between consumers, pharmaceutical companies and physicians. From Interactive Patient Education CD's to Consumer Webcasts, Ephikacy can help educate and build relationships between consumers and pharmaceutical companies, and enrich the relationship between patient and physician.