Speaker Bureau
With pharmaceutical companies looking for efficient and effective ways to manage their relationships with leading physicians, KOL Relationship Management (KRM) has now emerged as its own discipline. Moreover, recent marketing surveys highlight KOL development as the second most important product launch expenditure. Ephikacy specializes in maximizing the impact of Speaker Bureaus through innovative programs and intelligent interactions. Read on

Healthcare Providers
It’s a noisy world and it’s increasingly difficult for brand teams to get their voice heard. Today’s HCP's are inundated with invitations and requests to attend and participate in a variety of promotional and educational events, while able to devote less and less time to meeting with sales reps. Thus, it’s crucial to maximize the time you have with HCP’s, and Ephikacy can help you do just that. Pharmaceutical companies need to focus on two key areas as it relates to promotional programs. Read on

Consumers
A significant shift is taking place in DTC marketing: education is replacing promotion. More than ever, DTC communications need to educate patients and influencers, offering them the tools and detailed information they need to know to feel confident about their treatment regimen. Read on

Field Sales Force
The current sales model is under significant pressure, leaving today’s pharmaceutical sales representatives to face daunting challenges. Sales and marketing costs have reached all-time high levels, with SG&A of 25–40% of total sales, roughly twice as high as R&D. Meanwhile, pharmaceutical sales forces have tripled in 10 years, with only 30% more calls. Events are up 400%, DTC up 900% in the last decade, yet ROI is declining despite sharply rising prices. Given today’s busy sales environment, it’s crucial to be able to quickly collect and sort out intelligence from as many sources as possible to provide the best service to healthcare providers. Read on